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Summer ’23 reading list

5 July 2023

Enjoy the serenity of summer with a reading trip tailored to the bright minds of finance. This year, we’re weaving a story about entrepreneurship, psychology, invention, and triumph.

Immerse yourself in the captivating realm of problem-solving, where obstacles become possibilities and inventiveness reigns supreme. Sail the currents of the mind, analysing the subtle links between our psychology and money, and altering behaviours for a more successful relationship with financial matters.

Then, jet out to an unexpected corner of the globe, a beacon of innovation in the midst of peculiar geopolitical conditions. Allow the lessons to drive your entrepreneurial aspirations.

Finally, put on your metaphorical sneakers to follow the trail of a legendary swoosh, charting the road of unwavering dedication, fascinating highs, and humiliating lows. Stride by stride, discover what it takes to revolutionise an area from an industry veteran.

This summer reading trip claims to instill entrepreneurial spirit and financial savvy. Our pick is held together by a compelling narrative thread of triumph over adversity. So sit back, relax, and prepare to start on this amazing voyage. Good reading, trailblazers!

The team at Tramondo wishes you a relaxing summer break.

Courtesy of Random House N.Y.
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Additional content

Prefer the a quick visual immersion? Watch author Uri Levine give an 20-minute talk on the key concepts of the book, and on his career.

Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

Uri Levine

We’re kicking off our Summer Reading List with an enlightening guide from the master entrepreneur and Waze co-founder. For those who are unaware with his ability to disrupt sectors and influence consumer behaviour, let’s just say that a brief digital tour is in order.

Waze is a Google company that provides GPS navigation software. It operates on GPS-enabled smartphones and tablet computers, providing turn-by-turn navigation information along with user-submitted journey times and route specifics while downloading location-dependent information via a mobile telephone network. Waze also gives information on the location of various areas of interest, live traffic updates and routing, and the ability for users to report accidents, hazards, road closures, and so on. Waze started out in Israel in 2008 and was acquired by Google in 2013.

Levine is admired for his unwavering pursuit of finding and embracing issues, a principle he believes is at the heart of every great solution. His philosophy pervades “Fall in Love with the Problem, Not the Solution,” a guidebook that challenges readers to reconsider their approach to issue resolution.

In this riveting guide, Levine takes readers through the entrepreneurial terrain, encouraging an unexpected shift from solution-centric thinking to a problem-centric one. He emphasises the power of incremental improvements, echoing the principle of compound interest, which by now is deeply familiar to our savvy investors.

The book’s beauty is in its ability to distil difficult entrepreneurial principles into consumable, practical lessons, comparable to breaking down a complex investing approach into manageable chunks. Overall, it’s a refreshing view into the startup industry, and it’s a must-read for both aspiring entrepreneurs and seasoned company moguls.

Courtesy of Harriman House

The Psychology of Money

Morgan Housel

As we continue our summer reading journey, we present “The Psychology of Money” by acclaimed financial expert Morgan Housel. If you’ve not had the pleasure of reading his fascinating dissection of the human relationship with money, this is your perfect chance.

We understand the usual sighs and rolls of the eyes when it comes to yet another money book. They tend to promise paths to riches, especially for those who’ve written them. Yet, this one’s radically different.

Building on the innovative spirit embodied in Uri Levine’s book, Housel explores finance through the lens of human behaviour. He delves into irrational behaviours that can impede our financial decisions, unmasking the true psychology of money.

“The Psychology of Money” isn’t merely a guide to wealth; it’s a unique narrative that amalgamates financial acumen and human psychology. It’s about understanding and gently tweaking our financial behaviours daily while holding on to our core financial values.

The book’s charm lies in its simplicity and real-world grounding. It’s an accessible guide that educates and enlightens, compelling you to develop a healthier, informed relationship with money.

For those who found enlightenment in Levine’s problem-centric approach, this book provides the perfect follow-up, helping them understand the relationship with the solutions one creates and their monetary value. So as you take this book to your beach hammock (or chalet), let each weathered page remind you of the enriching lessons imbibed on your summer adventure.

Courtesy of Twelve

Startup Nation: The Story of Israel’s Economic Miracle

Dan Senor and Saul Singer

Keeping with the theme of entrepreneurial innovation and financial intelligence, our next pick is a fascinating study that dives into Israel’s economic ascent, attributing it to a complex mix of invention, policy, and entrepreneurial grit.

Senor and Singer analyse the development of an economic miracle through the perspective of tenacious innovators who faced various hurdles, picking up where Levine’s problem-centric philosophy and Housel’s behavioural finance left off. They reveal the powerful combination of invention, wise policy, and entrepreneurial tenacity that gave rise to a technology superpower.

Just as we learned about loving problems and understanding money’s psychology, “Startup Nation” provides a comprehensive overview of the effects of these principles in real-world scenarios. The book is an indispensable guide for anyone interested in innovation, geopolitics, and venture opportunities. Think again of Waze, the Israel-born navigation software company introduced above, whose founders epitomise the spirit of this book. Their innovative solution to a universal problem echoes the book’s essence.

As one carries this book along one’s summer break, the impressions of the sun and surf of Jaffa, startup hub Tel Aviv’s beach community to the north, may seep into its pages. May it later serve as a nostalgic reminder of the insights we discovered as we cosy up by the fire come winter.

Courtesy of Simon + Schuster UK
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Additional content

Promise you will only watch the animated summary of this fascinating book because you’re still busy reading the other three..

Shoe Dog: A Memoir by the Creator of NIKE

Phil Knight

Wrapping up our summer reading, we present a memoir by the creator of NIKE, Phil Knight. This is no ordinary tale of success and definitely not the usual run-of-the-mill rags-to-riches autobiography. It’s an honest, engaging chronicle of Knight’s journey, portraying the challenges and triumphs of building a global brand. “Shoe Dog” is a memoir promising to add a different flavour to the typical entrepreneur saga.

In sync with our journey through the world of problem-centric thinking, financial psychology, and entrepreneurship, Knight’s narrative presents a hands-on illustration of the principles we outlined in the previous books of this summer reading list. It showcases an entrepreneur’s life, filled with highs and lows, the joy of success, and the learning from failure.

The strength of “Shoe Dog” lies in its ability to humanise an iconic brand. Its relevance is further amplified by the recent release of the film AIR, offering a timely insight into the world of entrepreneurship.

If you’ve enjoyed the entrepreneurial spirit from Levine’s book, the financial insights of Housel, and the success story of the “Startup Nation”, expect Knight’s journey to add a deeply personal touch to these concepts.

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